A pretty, functional website is no longer enough in the current competitive struggle on the internet. Internet marketing provides an opportunity to increase the number of customers several fold. The factor important for success is the correct targeting of the campaign using the appropriate marketing tools which the internet offers.
PPC and SEO go hand in hand - PPC brings an immediate increase in the hit rate, whereas a systematically prepared SEO has a slow (over several months) but stable influence on the pages' hit rate. So for maximum effectiveness we recommend the implementation of a PCC campaign concurrently with the implementation of SEO.